Hyper-Personalized Services
Understand your customers, tailor your engagement and transform your business with our Hyper Personalization Digital Platform solution.
Two-thirds of customers today expect their banks to know their needs, deliver personalized engagement and tailor offers exclusively for them. But many financial institutions continue to drive a non-personalized approach to customer acquisition, with irrelevant offers and one-size-fits-all comms. The result? Low conversion rates and dissatisfied customers.
Five years ago, that would have been shortsighted. But today, with new digital-savvy fintechs driving growth in consumer loans, lenders without a customer-centric engagement strategy are facing a big problem.
Our solution is based on four key principles
Intent
Assessing your customers' wants and needs and identifying the audience with the highest intent.
Top of mind
Using online and offline triggers, reaching your target audience when lending is top of their mind.
Personalization
Delivering personalized engagement that resonates with their wants and needs.
Always on
Listening to emerging signals and being first with personalized engagement.
A 360-degree view of your customer
It all starts with the customer.
Through Nanogon Digital we can collapse vast amounts of customer data from varying demographics and dissimilar silos. We enrich this with our sophisticated machine leaning and Artificial Intelligence models to create compelling and highly personalized of each experiences.
We’ll create and test these value propositions and manage the activation and channel optimization to ensure the right messaging reaches the right customers in the right places. We’ll also create individual path-to-purchase journeys to engage, nurture, retarget and convert each customer, wherever they are in their journey.
Test,
Optimize,
and Scale.
With your value propositions and activation strategies defined, we’ll run a pilot test to optimize your strategy. Using multiple data points, we’ll assess the effectiveness of the customer engagement messaging, refine the intent model based on the customer response and optimize your acquisition strategy against your business objectives.